Many parents love the fact that their children’s imaginations are exercised by something tactile, crafty and creative as opposed to the latest tablet app or Xbox game. So popular are the multi-coloured elastic bands – used to weave jewellery such as bracelets or necklaces or more complex items such as charms, neckties and more – that some Irish schools have felt the need to ban them from the classroom (even Jimmy Kimmel got in on the act with his 'Suit of the Loom'). Winner of Toy of the Year 2014 from the international Toy Industry Association, Loom Bands and Loom Band-related products represent ALL of the top 25 best-selling toys on .uk right now.
